Transcript from Steve's Video:

We're looking at our TufFlex collars. We're going to show you three different kinds of collars that we have.

This is probably the most common collar that we sell. It's called the Standard. It looks a lot like a man's belt. Pretty simple design, D-ring, collar goes through.

We have a similar product, but this is a center ring. Has the same buckle, same D, but you've got your safety center ring here in the middle. A lot of folks like this because they've got a D to attach their leash to, but they've also got a center ring if they want access to that. So, pretty popular, especially for folks that are going to have their dogs on a leash or on a chain at any point.

The collar that I use the most is the D-end collar. Occasionally we'll get folks that will get these and they are a little confused about them because they expect the D to be in a different spot. But it's called a D-end for a reason. The D is on the end. So when you are putting the collar in you go through the D first and then you go through the buckle.

What this does is it puts more material between the D. So you've got this to pull on right in here, but you've also got this additional piece, and it takes pressure off of the D. So this is the strongest of the collars that we sell. The majority of my dogs wear D-end collars.

This is TufFlex. Real popular material that we sell for folks that like the look and feel of leather but don't want the hassle of having to care for leather. What's great about TufFlex, it is a synthetic material. It's over a piece of nylon. And it looks and feels like leather. But the advantage is it doesn't pick up smells. It's great in the water. You just don't have to care for it in the way you have to care for leather. They are going to hold up for you for a long time. Really nice collar. Very popular.