53+ Years Helping Folks Train Better Dogs

Family-owned since 1972. Three generations of Snells. Longtime customers who stick with us. This is our life’s work.

Real Dog People, Real Answers -- Right Now

Operators are standing by! Call dog product experts at 1-800-624-6378 to reach Paul, Drew, or Steve. No A.I. No phone trees. No sales pressure. Just real dog people with the service and support you deserve.

108,000+ 5-Star Ratings

Rated 4.9 / 5-Stars by dog owners nationwide. We ship fast, respond fast, and fix problems fast.

Steve’s Picks — Gear We Trust in the Field

Steve highlights products he personally uses. We sell 2500+ different SKUs. Only the must-haves are here. The best of the best.

We Train OUR Dogs with the Gear We Sell

Every season is testing season. We run prototypes, try new software, and keep using proven gear to make sure it’s still worth your money.

We Make Our Own Gear in Mathiston, MS USA

Made in the USA: Big Dawg collars, Sylmar vests, TBI bird bags, Bizzy Beds -- built by us in the USA with some imported material.

240+ Product Videos And Buyers Guides--

Hold on to your hat. Steve doesn't hold back. Steve shows how gear really works. Get the gist in 60 seconds, or dive deeper for step-by-step demos.

32,000+ Customer Product Reviews

Our customers are tough on gear and honest about it. Read the good and the bad before you buy.

100% Risk-Free Guarantee

Buy it, try it, test it in the field for 30 days. Not right for you and your dog? Send it back for a full refund or exchange.